Sony Pictures Television and 21st Century Spirits have partnered up to launch a limited edition line of “Heisenberg” Blue Ice Vodka – inspired by the hit television series, “Breaking Bad.” Three special edition bottles of Heisenberg by Blue Ice, with distinct graphics and infamous quotes, are due to hit store shelves early summer 2015.


“The Dude had his White Russians, the Blues Brothers had their Night Train… and now Heisenberg has his very own Blue Ice Vodka!” said Vince Gilligan, Executive Producer and Creator of Breaking Bad. “I’m counting on our fans to use it in the creation of a great many delicious cocktails. I’m getting thirsty just thinking about it.”


Blue Ice Vodka is handcrafted in Idaho and made from premium, all-natural ingredients. Blue Ice Vodka uses continuous column distillation, combined with a patented five-stage filtration process making it among the purest products in the marketplace, today; leading to a gold medal at the 2014 San Francisco Spirits Competition and 94 points from the Beverage Testing Institute.


Founded in 2002, Blue Ice Vodka is the #1 selling handcrafted, premium, American, potato vodka in the country. Blue Ice was designed for the vodka purist, with a refined palate, using only the highest level of ingredients: Idaho Russet Potatoes and pristine water sourced from the largest volcanic aquifer in the country. Blue Ice Vodka does not add sugar and is certified gluten-free and Non-GMO.


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